Chris Bell | 'A business that makes nothing but money is a poor business.' | |
- Henry Ford |
SNHU - IT-315 Object Oriented Analysis and Design
Written by: Chris Bell - January, 2014
Acme Warehouse has been struggling in the area of organizing and managing their growing customer base. A relationship management system is exactly what they need for organization. Since Acme is spending money on their system they expect to get a return on their investment and we'll need to show them exactly how that will happen.
The overall level of customer service will be improved dramatically. Acme will be more organized with system prompts instead of trying to remember each customer individually. After growing data for a year the system will be able to produce more information about the customer than the assigned sales person. Management will be able to measure something broad such as "company wide sales by item" or something specific such as "Sales Person 1 orders of Fiction books".
Acme Warehouse will be able to stay in contact with more than twice the amount of customers with the same amount of Sales Staff. Acme will also start growing repeat sales instead of just growing one-time website sales.
References:Jennifer Jarrett. Top 10 Benefits of Using Contact Software Management. Retrieved from:http://contact-management-software-review.toptenreviews.com/top-10-benefits-of-contact-management-software.html |